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I’m Shira,
The Wine Fairy.
I translate emotion into taste.
I’ve been called the Wine Fairy long before it became a brand. The name came from my world — the people I poured for, the rooms I curated, the moods I matched. Today, that’s what I do everywhere I go.
I’m a professional sommelier and wine journalist. I lead Wine Fairy Forest — a weekly night of wine, music, and art in Tel Aviv. I co-founded the Israel Wine Collection. I’ve spoken at the Colosseum. I travel for the wine, for the people, for the story.
What I do is simple: you tell me your mood, and I tell you your wine. The rest unfolds from there.
I work with companies, embassies, hospitality groups, and brands who want wine done at a higher register. Private tastings, corporate experiences, brand consulting, restaurant and winery advisory. Past clients include the Embassy of Portugal, Israeli hospitality groups, and global lifestyle brands.
As Co-Founder of the Israel Wine Collection and Director of Community Engagement at the Combat Antisemitism Movement, I bring Israeli wine to the world’s most consequential rooms. I’ve represented Israeli wine at the Curia Julia at the Colosseum Archaeological Park, lectured globally on “Wine, War & Israel,” and built bridges between winemakers, diplomats, and culture-makers across three continents.
My signature format. Mood in, wine out. Watch a few — and tell me yours.
Before Wine Fairy was a global brand, there was Refeelingwine — a 500-person immersive wine experience I built and led in Tel Aviv. Six wines paired with original music, art, performance, and visual storytelling. Two years of development. One of a kind. It closed in 2023; what it taught me now lives in everything I do.
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Wine Fairy® is a registered trademark of Shira Granot.
