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I’m Shira,
The Wine Fairy.
I translate emotion into taste.
I’ve been called the Wine Fairy long before it became a brand. The name came from my world, the people I poured for, the rooms I curated, the moods I matched. Today, that’s what I do everywhere I go.
Wine is a living creature. You don’t just drink it. You develop a relationship with it. That relationship has love, hate, and fun in it. All of it. The Fairy’s whole job is teaching you how to have that relationship on your own terms.
What I do is simple: you tell me your mood, and I tell you your wine. The rest unfolds from there.
I work with companies, embassies, hospitality groups, and brands who want wine done at a higher register. Private tastings, corporate experiences, brand consulting, restaurant and winery advisory. Past clients include the Embassy of Portugal, Israeli hospitality groups, and global lifestyle brands.
As Co-Founder of the Israel Wine Collection and Director of Community Engagement at the Combat Antisemitism Movement, I bring Israeli wine to the world’s most consequential rooms. I’ve represented Israeli wine at the Curia Julia at the Colosseum Archaeological Park, lectured globally on “Wine, War & Israel,” and built bridges between winemakers, diplomats, and culture-makers across three continents.
My signature format. Mood in, wine out. Watch a few — and tell me yours.
Before Wine Fairy was a global brand, there was Refeelingwine — a 500-person immersive wine experience I built and led in Tel Aviv. Six wines paired with original music, art, performance, and visual storytelling. Two years of development. One of a kind. It closed in 2023; what it taught me now lives in everything I do.
No spam. Unsubscribe anytime. Drinking responsibly is part of the vibe.
Wine Fairy® is a registered trademark of Shira Granot.
