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I’ve been called the Wine Fairy long before it became a brand. The name came from my world. The people I poured for. The rooms I curated. The moods I matched. When it stuck, I registered it. Wine Fairy® is a US-registered trademark. Mostly, it’s still what my friends call me.
I read moods. I pour wines. I build rooms where the two meet.
Everything I make (Wine Fairy Forest, the Good Vintage documentary, corporate tastings, private journeys with Vinspiration, diplomatic hospitality) is a version of the same practice. You bring the mood. I bring the wine. The room does the rest.
I travel for the wine, for the people, for the story.
Wine is Vibe. That’s not a tagline. It’s how I’ve worked with wine for 15 years.
Shira Granot is a professional sommelier, wine journalist, and the founder of the Wine Fairy brand (US trademark registered).
She is Co-Founder of the Israel Wine Collection and Director of Community Engagement at the Combat Antisemitism Movement.
She has represented Israeli wine at the Curia Julia, Colosseum Archaeological Park (Rome). She created and led Refeelingwine, a 500-person immersive wine experience in Tel Aviv.
Today she leads Wine Fairy Forest Tel Aviv nights of wine, music, and art and is building toward a future Wine Fairy Museum.
She lives between Tel Aviv, New York, Miami, Berlin, and the Mediterranean wine triangle.
She speaks to her audience with the duality that defines her: playful and serious, Fairy and diplomat, intuitive and credentialed.
No spam. Unsubscribe anytime. Drinking responsibly is part of the vibe.
Wine Fairy® is a registered trademark of Shira Granot.
