Sound & Vintage. Partnership invitation.

Sound & Vintage

A documentary series on Israeli wine. 16 episodes. 4 wine regions.

For the diaspora.

You care about Israel. That's already established.

What this page is about is one specific way to help tell Israel's story, right now, at broadcast quality, to the audiences that matter.

Sound & Vintage is a 16-episode documentary series on Israeli wine, co-produced by Wine Fairy and Beyond Creative (Kan, Keshet, Reshet, HOT, BBC. Three Academy Awards. 25 years).

Each episode pairs one Israeli winery with one Israeli musician. Judean Hills and Negev are in production now, both backed by their regional Wine Associations. Carmel and Cavaliers are next up.

We have production budget from regional partners and from the wineries. What we're building next is the circle of diaspora partners who help fund the show at the level it deserves. If you're on this page, that circle might include you.

Where the show sits.

Israeli wine has become one of the country's most sophisticated cultural exports. Judean Hills scores now sit alongside Bordeaux and Napa in international wine media. The Negev is the first Israeli desert wine appellation. Carmel and the Galilee are producing wines the world is increasingly ready to hear about.

Sound & Vintage documents this moment for the audiences who care about Israel. Production quality worthy of the region. Distribution reach worthy of the story.

Five thematic threads.

Each episode engages one or more.

The Negev Renaissance

Ben-Gurion's desert vision, made visible in the vine.

The Judean Lineage

Biblical layers of soil beneath the modern boutique.

Reserves and Resilience

Winemakers who served, and continued.

Women in Israeli Wine

Host, creator, and the rising generation of winemakers.

The Rothschild Lineage

140 years of modern Israeli wine, since 1882.

The wines are the vehicles. These threads are what the show is about.

The sixteen episodes.

Two seasons in production. Two next up.

In production

Judean Hills

Harmony · Judean Hills Quartet
Rebirth · Agur
Lineage · Teperberg
Wildness · Seahorse

Judean Hills Wine Association.

In production

Negev

Foundation · Yatir
Courage · Pauker
Vision · Pinto
Resilience · Livne

Negev Wine Region.

Next up

Carmel

Bat Shlomo
Bar Maor
Terra Uma
+ one to confirm

Wine Association: TBD.

Next up · Across Israel

Cavaliers

Ahat Winery
Pelter Winery
Tulip Winery
Drimia Winery

Wineries confirmed across regions.

Distribution.

We treat marketing as first-class. Every episode launches across three layers.

Organic

9 channels per episode: Wine Fairy, the winery, the musician, and the regional Wine Association. Weekly release cadence over the 4-week season builds habit and algorithmic reach.

Paid

Digital campaigns in target diaspora markets. YouTube pre-roll. Meta placements. LinkedIn thought-leader work. English-first creative. Sharp targeting on Israel-culture affinity.

Earned

Press outreach in three tiers. Israeli wine and lifestyle press. International wine media (Decanter, Wine Spectator). Cultural press in each season's target markets.

Three partnership tiers.

Episode Partner

₪ 100,000

~$27,000 USD

Partner on one episode. Producer credit within the episode. Named partner in the episode's promotional campaign.

Season Partner

₪ 400,000

~$105,000 USD

Partner on a full four-episode season. Lead credit on the season's title card. Named partner across trailer, social cuts, and press.

Series Partner

₪ 1,600,000

~$420,000 USD

Partner on the full 16-episode series across all four seasons. Series-level naming and credit.

Nobody gets pushed into a package. Book a call and we'll build something that fits.

What partners receive.

On-screen credit
Logo, attribution, and producer credit within the episode(s).
Promotional
Named partner across trailer, social cuts, PR, and distribution.
Production access
Direct connection to the featured winery and the artist, plus an invitation to the shoot day.
Distribution reach
Episode-level branding across 9 organic channels, plus paid campaign presence.
Co-marketing rights
Usage rights for the partner's own social, web, and press communications.
Community
Invitation to Wine Fairy Forest events and to the Wine Fairy Museum opening in November 2027.

Who's behind this.

Wine Fairy · Creator and Host

Shira Granot

One of Israel's leading voices in wine. Sommelier, wine journalist, cultural diplomat, brand founder. 15 years inside Israeli wine. Founder of Wine Fairy (US-registered trademark). Co-Founder of the Israel Wine Collection. Has represented Israeli wine at the Curia Julia at the Colosseum in Rome and to audiences in New York, London, Miami, and Berlin.

winefairyexperience.com · @shira_winefairy

Beyond Creative · Production Partner

Yoav Beshem + Arik Tal

One of Israel's most decorated documentary production houses. Founded 2016, Tel Aviv. Broadcast credits: Kan, Keshet, Reshet, HOT, BBC. 3 Academy Awards. 25+ years of broadcast experience. Yoav Beshem, Head Producer. Arik Tal, Co-Producer and Owner.

beyondcreative-il.com

Regional Wine Associations

Backing the seasons

Judean Hills Wine Association. Backing the Judean Hills season.
Negev Wine Region. Backing the Negev season.

Both associations represent the collective voice of their winemakers.

Let's talk.

A 20-minute call. No pitch. A conversation about the current season slate, the tiers, and the wineries still open for partnership.

Shira and Arik read every one. You'll hear back within 48 hours.

Got it. Talk soon.

Shira and Arik.